New to Aura, activewear brand Varley is stylish, functional, and super comfy. Here we explain why we’re so excited to bring it to the store.
London, L.A., New York, Yorkshire
Varley is one of the hottest up-and-coming active and outerwear brands around. Stocked in over 1,000 locations worldwide, we’re thrilled to announce one of them is now Aura Beverley!
As we continue to make the most exciting new labels accessible to everyone, here we shine a spotlight on Varley’s history, philosophy, and why they’re the perfect fit for our store.
A Little Bit About Varley: Designed to Go Further
Varley is a performance-fashion brand with a growing reputation for its contemporary, functional, and stylish pieces. The range has been designed with the modern-day (multi-tasking) woman in mind. You’ve got gorgeous gym wear for working out, cosy loungewear for WFH, and almost everything in between, including knitwear, t-shirts, sweats, and jackets.
Described as “a wardrobe for how we move and live,” Varley was founded by Lara & Ben Mead (who met while training for the London Marathon and went on to become life & business partners) back in 2015. Since then, it has blossomed into an innovative label, pursuing quality and comfort at every turn. It now enjoys an international presence with headquarters in London and Los Angeles and counts Gigi Hadid and Lily Collins among its many A-List fans.
Varley x Aura: A Match Made in Heaven
We see a lot of similarities in Varley’s approach to our own. Aura was founded to create a space for women to experiment with quality fashion. We’re big on staying on top of trends, and we’re constantly curating our stock to meet the needs of our customers.
That’s why when we read “as women’s lives evolve, so do we” in Varley’s brand book, we knew we were kindred spirits.
But that’s not all. Their commitment to sustainability is another thing we have in common. Like us, they value quality, timeless pieces made to last. Oh, we might have a new brand crush!
So, here’s what we have in store from Varley...
Now Available: The C2 2021 Collection
The Varley summer collection has been inspired by the natural beauty of California’s beaches and the warmth and charm of the Italian shorelines.
Dynamic palettes and colour tones from Torrey Pines, Big Sur, and the Amalfi coast collide to produce fresh new prints. Comfortable, lightweight, and durable, Varley’s activewear is bound to keep you inspired and moving every day.